Much Has Been Said About Social Networking - Read This!

Primoro, Inc., is actively engaged in promoting the use of social networking tools, a.k.a. Web 2.0 technologies, in medical practices. As you might suspect, many physicians are reticent about betting involved for fear that patients may use such a tool as a vehicle to disparage their doctor.

While that possibility exists physicians must recognize that there are many internet sites designed to provide patients the ability to "rate" their doctor. I've looked at these sites and there are patients out there who proverbially "throw their doctor under the bus." So what is a physician to do?

Oddly enough, I came across this blog through social networking. Follow this link and take a look at it. I believe you will find the information compelling enough to get involved in social networking.

For answers to your questions and an easy as writing an email social networking tool, call Primoro, Inc. @ 404-394-0014.

Social Networking Enables Patient Referrals

Recently a physician told me that the best advertising was "word of mouth" referrals. I cannot argue with that. Now, imagine if you could harness and accelerate the power of word of mouth. Web 2.0 technologies allow just that.

Your patients are using social network site like Twitter and Facebook to stay in touch with friends and family. They comment on nearly every aspect of their lives, including their health. If you are part of that conversation, you harness the most targeted marketing and messaging opportunity today.

Should you continue to have doubts, Google "social networking" some time. The internet is filled with information and companies that help businesses, like yours, establish and create a social network presence on the internet. It is really not a matter of should be participate, but when will you participate. Patients are using social networks every day. Every day you are not involved is an opportunity wasted.

Patient Communication via Web 2.0

Many of us are using the internet to present to the community information about ourselves and our businesses. In recent years the term Web 2.0 has come on the scene. Though the term suggests a new version of internet programming, it really suggests the changes by which software programmers and users of the internet interact with "the web." In short, Web 2.0 is associated with programs that enable interaction, e.g. information sharing. Some examples of Web 2.0 include social networking sites (Twitter, Facebook and others) pod casts, blogs, video sharing, etc. In contrast to static websites, which most of us use, Web 2.0 enabled websites allow for users to interact with the website, or in our case, our businesses via the internet.

Internet marketing seems to change and modify every day. As such, it is important for business owners to stay on top of these updates and to take advantage of internet marketing. Using social networks is just good business today. In this blog, is a form of Web 2.0 as it can be reached through Twitter, Facebook and LinkedIn, social network sites. And it is done with a single press of the "Publish" button. The programming feeds do the rest.

Using social networks in a 1 by 1 fashion is time consuming. Instead, using existing Web 2.0 programming makes it a breeze. I have long been an advocate for blog production instead of newsletter (paper or email) production. In a blog, you are writing only 250-300 words per blog, and composing separate blogs 1-2 times per week. This method of customer communication creates the constant contact that most businesses are looking for. As a side benefit, utilizing blogs, and other Web 2.0 capabilities, increases your overall web presence. And that what most of us are looking for.

For more information about Web 2.0 capabilities and CONNECT (a Web 2.0 blogging system), simply contact Primoro, Inc. to set up an appointment.