Recently a physician told me that the best advertising was "word of mouth" referrals. I cannot argue with that. Now, imagine if you could harness and accelerate the power of word of mouth. Web 2.0 technologies allow just that.
Your patients are using social network site like Twitter and Facebook to stay in touch with friends and family. They comment on nearly every aspect of their lives, including their health. If you are part of that conversation, you harness the most targeted marketing and messaging opportunity today.
Should you continue to have doubts, Google "social networking" some time. The internet is filled with information and companies that help businesses, like yours, establish and create a social network presence on the internet. It is really not a matter of should be participate, but when will you participate. Patients are using social networks every day. Every day you are not involved is an opportunity wasted.
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