Patient Communication via Web 2.0

Many of us are using the internet to present to the community information about ourselves and our businesses. In recent years the term Web 2.0 has come on the scene. Though the term suggests a new version of internet programming, it really suggests the changes by which software programmers and users of the internet interact with "the web." In short, Web 2.0 is associated with programs that enable interaction, e.g. information sharing. Some examples of Web 2.0 include social networking sites (Twitter, Facebook and others) pod casts, blogs, video sharing, etc. In contrast to static websites, which most of us use, Web 2.0 enabled websites allow for users to interact with the website, or in our case, our businesses via the internet.

Internet marketing seems to change and modify every day. As such, it is important for business owners to stay on top of these updates and to take advantage of internet marketing. Using social networks is just good business today. In this blog, is a form of Web 2.0 as it can be reached through Twitter, Facebook and LinkedIn, social network sites. And it is done with a single press of the "Publish" button. The programming feeds do the rest.

Using social networks in a 1 by 1 fashion is time consuming. Instead, using existing Web 2.0 programming makes it a breeze. I have long been an advocate for blog production instead of newsletter (paper or email) production. In a blog, you are writing only 250-300 words per blog, and composing separate blogs 1-2 times per week. This method of customer communication creates the constant contact that most businesses are looking for. As a side benefit, utilizing blogs, and other Web 2.0 capabilities, increases your overall web presence. And that what most of us are looking for.

For more information about Web 2.0 capabilities and CONNECT (a Web 2.0 blogging system), simply contact Primoro, Inc. to set up an appointment.