Was It Cyber Monday, or Cyber Month?

If you paid attention to the news this week, you probably heard the term "Cyber Monday." This is the name given to the Monday following the Friday after Thanksgiving, "Black Friday," that loosely defines the date that most retailers' businesses move into the black. "Cyber Monday" is the term associated with "e-retailers" that loosely marks their increase in sales leading up to the December Holidays.

This is all very interesting, but what does it have to do with medical practices. Well, a new development in "Cyber Monday" is e-retailers use of social networks to reach their customers. In fact, Facebook and Twitter appear to be the social networks of choice when communicating to customers about sales. Thus, social networks represent a key way that consumers learn about the businesses they frequent and use.

As such, social networks offer a tremendous opportunity for medical practices to reach their existing patients and to touch potential patients. If you are using social networking as part of your overall marketing mix you are ahead of the game. If not, you might consider getting involved.

Primoro, Inc. offers medical practices "CONNECT." "CONNECT" utilizes a blog site as the primary communication tool, then distributes the message via the big three social networks: Twitter, Facebook, and LinkedIn. Each of these social networks has their place and reaches their own defined demographic.

For more information about social networks and "CONNECT," please feel free to contact PRIMORO, INC.