Writing a Blog Is Not Hard - Think Simple

Many of you are interested in setting up a blog for your practice, and now, you are wondering "How do I write a blog?" My experience shows that it should not be an arduous task; instead it should be simple. When I work with clients in setting up their social networking/blog project, I generally also offer some critique on a few of their initial blogs. For doctors, I always have the same critique - KEEP IT SIMPLE.

Doctors are smart people, but too often they let their knowledge on their area of expertise get in the way of good communication with their patient. I always tell doctors to keep it simple and in terms their patients, and prospective patients, can understand. In the case of a plastic surgeon I have worked with, I had to tell him to be cautious about how he described the liposuction process. In his blog, he continued to reference liposuction as a "de-bulking" procedure. While technically correct, I know few patients who would want to be considered "bulky."

There are some wonderful blogs on how to write effective blogs. I am particularly fond of the ProBlogger at www.problogger.net. Here you will find some very straight forward talk about what makes a good blog, and how to make yours better. Check it out.

On a second note, you may have heard that Twitter crashed today. While inconvenient, it does demonstrate the overall utilization of social networking sites. Get involved - TODAY!