Many of you have spent a fair amount of resources in developing and publishing your internet site. Good. Internet marketing is probably the most effective use of budget to inform the public about your business and the services you offer. For the most part, many of the sites I've reviewed look really good and it is clear there was intent and purpose with the site.
Now for the bad news. Many physicians simply do not look, nor review, their own sites. Too often, your writer and/or designer does not use proper grammar or spelling (I once found a reference to the physician's residency program as "infamous"). Yes, they are probably typos, but whose site is it and whose image is on the line? Yours!
As a general practice:
- Make sure you review the copy prior to publishing
- Get several trusted people to reveiw it as well
- Correct any misspellings and grammatical errors
- Make sure your links work properly
- Take the time to plan the site
- Include the proper metaphrases and key words...Update them frequently
And one more item, keep your site current. You've spent the time and budget to get the site up and running. Don't ruin your patient's internet office visit by offering a "special" that expired months ago. Yes, I saw one of those today.
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