An Interesting CONNECT Week

I have blogged several times about Primoro, Inc.'s CONNECT offering and this week was no exception. Primoro, Inc. installed CONNECT systems for two of Fayette County's non-profit organizations, Fayette Care Clinic, Inc. and Fayette Youth Protection Homes, Inc.*. Fayette Care Clinic provides medical care for the working poor in our county and Fayette Youth Protection Homes provides shelter for neglected and abused children. Both organizations provide needed services, have many volunteers and needed a way to more effectively and inexpensively communicate activities, programs and fund-raising events for their organization.

CONNECT represents a wonderful opportunity for businesses to use new internet technology, commonly called WEB 2.0, to house, host and create an outreach through the internet. Using tools such as blogs, video and social networking sites (e.g., Twitter and Facebook) provides businesses the affordable and nearly instant communication they are looking for. And best of all, once connected, your businesses can, and do, use these tools at no ongoing costs. Some businesses choose to use for-fee services to help maintain the system, usually a monthly fee that runs about $99 per month. In any case, using these technologies should be part of your annual advertising and marketing budget.

Ten years ago, a business could barely get by without a web presence. Today, having just a website is just not enough. Consider getting involved with what internet technologies can help you maintain and grow your customer base.

* The CONNECT systems were donated by Primoro, Inc.